Our founder has been living in France for 6 years while implementing eco-friendly lifestyle in her daily life. When she return home to Indonesia, she realised that most cleaning products found in the market are still full of toxic and harsh chemicals.
She decided to create Purefyl.
Purefyl mission is to improve problems in conventional cleaning industry — ingredients, packaging, and efficacy, all while offering green alternatives that are gentle for your house, skin and the earth.
We believe that making changes to have a positive impact on the planet can simply start from our homes. Our goal is to help you contribute to a cleaner planet by reducing the environmental impact of cleaning products, and creating non-toxic products. To accomplish this, we redefined cleaning products that focus on 3 main values: